Although this article is a bit dense and may prove somewhat tedious to plow through, the chain of evidence requires a full explanation. Ingeniously using the google cache as well as examining the timing of the creation and initiation of web sites, two reporters have established that the supposedly "spontaneous" right-wing "tea party revolt" was planned months in advance, at least as far back as August 2008. Actions surrounding and preceding Santelli's "rant" on CNBC indicate that this was a scripted and deliberate PR stunt.
BTW, I have also learned a new term from this article - when the right wing fabricates a fake grass roots movement it's called "Astroturfing." Wonderful.
Exposing the rightwing PR machine